It is our mission to help companies bring the outside world in.


The Outside World is a high-end boutique consultancy firm aiming for the best possible insights in and predictions on public opinion and outside perspectives. We have offices in Amsterdam and New York. A team of analysts is specialised in connecting our clients' strategies with external developments. We work for big corporations and small organisations with big ambitions. 

The Outside World CEO is Barbara Uljevic, who previously worked at law firm Baker & McKenzie, and APG Asset Management, one of the leading pension asset managers in the world. For APG, she was in charge of the development and management of ‘the Societal Alignment Team’: a multidisciplinary team focussing on analysing and forecasting societal dynamics impacting a portfolio of € 600 billion assets under management. 

Barbara started The Outside World together with futureproof (, an Amsterdam & New York based consultancy aiming for ‘change for the better’. 


Do you have a question? Or would you like to meet over a specific topic? Send an email to, and we'll get back to you.

The Outside World NL

Prinsengracht 77

1015 DM Amsterdam

The Netherlands

The Outside World USA

130 Greene Street

2nd floor

New York, NY 10012

Chamber of Commerce 865556076

VAT no NL865556076B01